A SERP feature is any non-traditional result on a search results page. Claim your free Semrush trial to see more results and access additional features. SEO Anomaly Apart from the flow of PageRank, one of the reasons that links are important is that Google typically finds pages by crawling, and it traverses pages via links. The concept is important for all niches, but especially for anyone in YMYL niches, such as finance or health, where the results can really impact the user’s life in a significant way. Google is striving to always surface the best results, so machine learning systems have been developed as part of the move towards parsing natural language queries. Google can understand the difference between “cheat” as a disingenuous person and “cheat” as a way to game a system (as in cheat code).
- For instance, the keyword “best running shoes for a marathon” has commercial intent because readers are looking to make a purchase.
- Another important aspect of on-page SEO is improving the structure of your web pages by using descriptive URLs that include relevant keywords.
- You can also use a keyword research tool to surface long-tail keywords where the keyword difficulty is manageable, yet the search volume is substantial enough to drive traffic.
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Write a good meta description summarizing your page and including your location and keywords. Such as “Enjoy amazing pizza in Your City at Your Restaurant Name. Instead of “Best Pizza,” say “Best Pizza in Your City.” This helps search engines evaluate your content’s relevancy and attract local users. SERPs software automates the creation of SEO-optimized, city-specific landing pages for agencies looking to scale their local SEO efforts effortlessly across multiple locations.
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You’ll need to track your rankings to keep on top of these emerging trends. These systems are designed to display local and relevant hotlines and content from trusted organizations. Introduced in 2019, BERT (Bidirectional Encoder Representations from Transformers) is one of the most significant advancements in Google’s understanding of natural language. BERT enables Google to better comprehend the context and nuance of a search query based on the combination and sequence of the words in a search query. Ranking on Google requires developing in-depth, high-quality content and great SEO.
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Optimizing for users and search engines helps businesses improve ranking in Google search and user experience. Boost your Google rating by optimizing your Google Business Profile with locally relevant keywords and by encouraging positive reviews. Respond to negative reviews professionally and ensure NAP consistency across listings. Keep your profile updated with photos, service categories, and posts to foster engagement and improve local rankings.
If you aren’t sure about search intent or if you believe readers may have multiple questions, check the top-ranking results for the query. When you use high quality images, you give users enough context and detail to decide which image best matches what they were looking for. For example, if people are looking for “daisies” and come across a rogue edelweiss in search results, a higher quality image would help them distinguish the type of flower. The snippet is sourced from the actual content of the page the search result is linking to, thus you have complete control over the words that can be used to generate the snippet. Occasionally the snippet may be sourced from the contents of the meta description tag, which is typically a succinct, one- or two-sentence summary of the page. A good meta description is short, unique to one particular page, and includes the most relevant points of the page.